Understanding and meeting the needs of elderly citizen in the Thesis

Understanding and meeting the need of elderly citizen in the hospitality industry - Thesis exemplificationUnderstanding and meeting the needs of elderly citizen in the hospitality industryAfter extensive lit review, the methodology was explained. The findings redeem been given in chapter IV and all objectives have been achieved. This was a qualitative psychoanalyse based on literature review and survey questionnaire. The read concludes that the elderly segment is a exalted potential group with several sub-groups within the group. The demographic changes pose several challenges to the hospitality sector entirely it is worth working towards these challenges. This is a heterogeneous group with their own characteristics. They are fun-lovers and have the money forcefulness to indulge in comfort, convenience and luxury, as their individual situation permits. Their needs depend not full upon the chronological age plainly also on the biological and the psychological age. The self-c oncept and the self-image also impact their needs and wants. All these again depend upon the level of education and income level. This has also given them the consumer power as they have better control over themselves, over their needs, over their expenses and how they want to use their money. They have reached a course where they value their own self and would like to spend on self-development. The hospitality sector can service by taking note of the recommendations made in Chapter IV. This is a segment which offers tremendous scope for ripening and the segment is growing. However, needs and wants keep ever-changing with every generation and hence the hospitality sector should stand regular surveys and the market research should be ongoing so that they can keep themselves abreast of the changing consumer preferences of the elderly segment. The study has made suggestion for further research on the subject before play up the imitations of the study. Table of Contents Chapter I I ntroduction 1.1 Background 3 1.2 Rationale for research 3 1.3 inquiry aims and Objectives 4 1.4 Significance of the study 5 1.5 Scope and limitation of the study 6 1.6 Structure of the study 6 1.7 Key terms 7 Chapter II Literature Review 2.1 Introduction 9 2.2 spherical macro demographic shifts, challenges, changes 9 2.3 Characteristics of the elderly consumer behaviour 10 2.4 Different levels of needs of elderly citizen 12 2.5 Reasons why elderly travel 15 2.6 Summary of literature review 16 Chapter III methodological analysis 17 3.1 search philosophy 17 3.2 Research phenomenon 17 3.3 Research approach 17 3.4 Research design 18 3.5 Role of the researcher 19 3.6 Data collection 19 3.7 Data psychoanalysis 21 3.8 Ethical concerns 21 3.9 Reliability and validity 22 Chapter IV Presentation of Results 4.1 Introduction 23 4.2 Findings 23 4.3 Discussion 26 Chapter V Conclusion and Recommendations 5.1 Conclusion 31 5.2 Recommendations for further research 32 5.3 Limitations 33 Reference s 34 Appendix 35 Chapter I Introduction 1.1 Background Countries all over the ball have been experiencing a hike in the elderly population as the life span has increased. on with the life span, the quality of life too has increased with advancements in technology and medication. Advancing age brings more or less changes in consumer needs, wants and abilities (Meneely, Strugnell & Burns, 2009). Many studies in the past have attempted to describe and understand the elderly consumer but the elderly consumer segment has gained importance in recent years because of their size and buying power (Meadow, Cosmas & Plotkin, 1981). The aging