Marketing Plan of Solar Panel - 2253 Words

Marketing Plan for: Proposed by: Submitted to: Table of Contents 1. Executive Summary 2. Company Description 3. Strategic Focus and plan Mission/Vision Goals: Core Competency and Sustainable Competitive Advantage 4. Situation Analysis SWOT Analysis Internal Strengths and Weaknesses Management Offerings Marketing Personnel Finance Manufacturing Research and Development (R D) External Opportunities and Threats Consumer/Social Competitive Technological Economic Legal/Regulatory Industry Analysis Competitor Analysis Company Analysis Customer Analysis 5. Market-Product Focus Marketing and Product Objectives Target Markets Points of Difference Positioning 6. Marketing Program†¦show more content†¦Financial targets: Core Competency and Sustainable Competitive Advantage Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success. An example of a competitive advantage: â€Å"McDonalds’ competitive advantage is its large number of restaurants, more than double its competitors, making it more convenient for customers than any other fast food restaurant in the world.† Our competitive advantage is that high quality of product, lower cost of solar panel, installation and maintenance, unique financial payment option and total coverage on-stop service, making it more reliable and convenient for customers than any other solar panel companies. 4. Situation Analysis The essence of the situation analysis is taking stock of where the firm or product has been recently, where it is now, and where it is headed. The situation analysis is the first of three steps in the planning stage. Recently, the price of unrenewable energy resource such as oil, coral and natural gas is increasing by time because of rare and more and more usage for individual and industries. Solar panels which use energy from Sun are considered as renewable energy through the form of solar radiation, UV. Solar technologies are broadly characterized as either passive solar or active solar depending on the way theyShow MoreRelatedSupply Chain Paper777 Words   |  4 PagesIn the context of marketing, the following paper will map the supply chain of the solar panel industry. Solar panel is a growing industry that has seen a massive amount of growth over the last 10 years. Each major piece of the supply chain is outlined in detail, which includes the manufacturer, distributor, and retailer. Manufacturer Solar panels are an alternative energy source that is used for a variety of applications in commercial and residential settings (First Solar,  2014). The majorityRead MoreNight Fix Solar Panels1150 Words   |  5 Pages Marketing Plan Assignment 2 Night Fix Solar Panels My company is Night Fix Solar Panels. The company is funded by direct investments. The company is a manufacturer of concentrated photovoltaic (CPV) solar panels and offers installation as well. The company will market it panels in the sub-Saharan region of Africa. The company specializes in CPV panels that use the sun as a power source to supply electricity with higher efficiencies than conventionalRead MoreCommunications Plan: Solar Energy692 Words   |  3 Pagesï » ¿ Communications plan: Solar energy U.S. market demand for solar power is predicted to double within the next year, thanks to government policies and falling prices (Sweet 2012). However, a new tariffs on panels imported from China could contribute to slower growth in 2013, according to a new study (Sweet 2012). Government austerity measures have forced many nations to cut back on solar subsidies and green investment. For example in Germany,: that number of solar installations in DecemberRead MoreLease To Own And Energy Case Study1061 Words   |  5 Pagessystem and the customer eventually becomes the owner of the Solar PV system. With this, customers can complete their payments ahead of the collection schedule. Energy- as-a-service For the energy-as-a-service model, the solar pv system is designed to terminate or lock out electricity usage at the end of a particular period. It could be weekly or monthly, therefore customers will have to pay to access the electricity by recharging the solar pv system. Customers are allowed to acquire the system atRead MoreThe Distribution And Logistics Of Solar Panels888 Words   |  4 PagesD. Logistics and Operations The distribution and logistics of Solar panels involve unique challenges which a supply chain logistics partner should understand and provide customized solutions. (World Trans Inc.) The logistic company should understand the solar energy landscape and have the capabilities to provide transportation of raw materials, distribution to the site, warehousing the panels, final mile delivery, reverse logistics, waste management and installation. (JSI Logistics) We at CFN, recommendRead MoreStrategic Objective Summary1227 Words   |  5 Pagesus to determine our marketing sharing results. There should be an increase of 2% each year for our marketing sharing.    Improve profit margin 2% 4% 6%                Increase market sharing Market sharing bottom line each year 2% 2$ 2%                Put us on top in our industry Total customers and profits 5% 6% 8%                Customer - Customers will help grow our business Utilize customers property to make a profit 25% 30% 50% Customer that allows us to place solar panels on them will be measuredRead MoreThe Solar Of Solar Energy1321 Words   |  6 PagesIntroduction Photovoltaic Solar Energy Throughout history, mankind had always wonder the mysterious secrets of nature with an attempt to make a replica of its magnificent work. Solar photovoltaic energy is the process to convert sunlight into electrical power as energy; imitating the process of photosynthesis that plants create to survive. Photovoltaic energy is not something recently discovered, it actually goes over 160 years The basic science was first discovered in 1839 but the pace of advancementRead MoreSolar Panel Distribution and Installation Centers in Mexico and Costa Rica577 Words   |  2 Pagesï » ¿Product Launch Plan Solar energy is renewable energy source that opens opportunity for the world to reduce carbon emission and significantly cut cost. Mexico and Costa Rica lie within the Sun Belt region with highest solar radiation. Daily sunshine is evenly distributed in the region making its use potential more predictable and reliable. Additional to the natural endowment, technological innovations offer possibilities for cost effective adoption of the energy to service a wide range of economicRead MoreThe Importance Of Marketing In The Saudi Arabia Market1372 Words   |  6 Pagesdemand, with the number of subscribers significantly rising by an average of 5.2 percent† (Arab news, 2014, n. p.). â€Å"Faced with the challenge of keeping pace with increasing demand, the Saudi Electricity Company, has launched a $140 billion investment plan that will expand generation capacity and upgrade transmission and distribution lines through 2020† (New Bulletins, n. d., n. p.). This outstanding incr ease in local demand for power might dismantle the position of this country in the OrganizationRead MoreMarket Plan for Solar Panels3886 Words   |  16 PagesMARKETING PLAN FOR SOLAR PANELS Student Name: Magdi Abdulhamid Moqbel Mansoor (Sanaa, Yemen) Course: MARKETING MANAGEMENT Date: 2012-05-02 Contents Executive Summary: 3 1.0 Situation Marketing Analysis 3 1.1 Company Background 3 1.2 SWOT Analysis 3 1.2.1 Macro-Environmental Scanning 3 1.2.2 SWOT Table 5 1.3 Competition 6 1.4 Objectives: 7 2.0 Marketing Strategy 8 2.1 STP analysis 8 2.1.1 Segments: 8 2.1.2 Targeting strategy: 8 2.1