Daimler-Chrysler Case Background In 1998, Ger human beings Daimler-Benz and American Chrysler confederation merged into what was referred to (by Business Week) as a marriage do in rail elevator carmotive heaven... (that) is hardening to transform the way the auto industry operates worldwide.. The deuce companies announce it as a union of equals. This fusion of two of the worlds roughly remunerative auto manufacturers was the largest industrial merger in history. The unused behemoths worth was estimated at $40 trillion and was expected to bias over $130 Billion in annual gross and exercise over 400,000 people. Daimler-Chrysler Strengths Daimler         Chrysler Jurgen Schrempp         track Eaton German Engineers         American Marketing professionals Renowned as the planets aid luxury car maker         Worlds most profitable and embody efficient car maker Class / luxury         Mass / volume What went rail at? o         transatlantic culture clash. o         Chrysler pipe dream team left field the company. go later Lutz (the man behind chic designs and aggressive cost cutting) was not disposed(p) a role in DiamlerChrysler by Eaton; thus Lutz left, and a dozen key executives left with him. As a result, Chrysler bemused its discip contention and production cost increased. o         CEO Jim Holden and his team failed to foreclose the flagging popularity of its aging minivan line and the enormous demand for the PT Cruiser.
o         Low cash militia; reserves would go as low as US$ 2billion. o         Post merger desegregation committee did not materialize. o         lose US$512M, its first in nine years o         Stock terms dropped by half. The original plans for a top-to-bottom merger of all Daimler and Chrysler operations were never realized. Post merger integration committees were formed to mesh out details moreover this came to an abrupt halt after top sales executives argued that a complete merger would edit out the brand image of two Chrysler and Mercedes. Analysis At first glance, it would... If you want to outwit a full essay, show it on our website:
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