Roy Rogers Restaurants

What should Frank Martinez do about the salad bar issue? Objectives 1. To call down the Inputs ~ Process ~ Outputs model 2. To illustrate the tensity among standardization and innovation Case Synopsis Roy Rogers Restaurants is a fast nutrient franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth by dint of the licensing of free-living franchisees (ie., independent owners) to operate its restaurant outlets. The sequel describes the temper of the franchise diligence and provides statistics on the major franchise organisations. The finish in the good example focuses on a request by a queen-size and powerful franchisee to eliminate the salad bar in a business district Roy Rogers location. This decision seems trivial, but, in fact, proves to have crucial consequences for the strategy of the business, and the kinship between the franchisor (Roy Rogers) and the franchisees. At the heart of the case is the tension betwee n innovation (ie., allowing the franchisee to tailor his harvest-times and services to the local market) and standardisation (ie., conformity in the franchise concept). This problem is particularly tight in any franchise business since consistency in product and/or service offering defines value two in the eyes of the customer and the franchisee.

Case Background and Theory This case provides an subtile vehicle to illustrate the power and pitfalls inherent in the fabricate of performance measurement and control systems. For any organisational process, managers can exit on to supervise either inputs (e.g., ma terial, labor, energy), process (e.g., ongoi! ng charm that transforms inputs into outputs), or outputs (products or services that have value to recipients). Chapter 4 of Simons, doing Measurement ~ Control Systems for Implementing Strategy lists the conditions that managers use to decide whether to superintend inputs, processes, or outputs. Prominent among these criteria is the effect of this choice on standardisation... If you hope to ticktack a full essay, order it on our website: OrderCustomPaper.com

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