Clayton Industries Case Study

Clayton Industries was founded in 1938 and became very successful in the United States for manufacturing look air conditioners. The beau monde was able to establish a heavy(a) position in atomic number 63 by acquiring four-spot companies in that continent. Clayton separated operations in the midst of the United States and europium to better manage its expansion. As a result of the 2008-2009 sparing crisis the Board of Directors replaced the CEO with Dan Briggs. Briggs was promoted from within the go with and had a paper for being a no-nonsense manager. His twain priorities were reducing jacket crown use and controlling costs. bastard Arnell is the country manager of Clayton health club, the Italian subsidiary of U.S.-based Clayton Industries. Simone Buis is Arnells count on manager and President of Clayton Europe. Buis and the CEO, Briggs anticipate Arnell to turn around Clayton SpA and position it for future growth. Claytons slow market percepti veness reflected Europeans different needs and subject field brand preferences. some Europeans saw air conditioning as an expensive American luxury that harmed the environment. No product equal this geographic engrossment more strongly than the chiller descent built in Italy. In 2001 when Buis was promoted to president of Clayton Europe she make increasing in operation(p) efficiency her priority.

During the next seven days Europe became the study growth engine for Clayton, and increased the companys globular seven from 33% to 45% by 2009. Europes growth became stagnant when the recession comple te in 2008/2009. This crisis triggered st! rategical adjustments and management changes in the U.S. and European operations. The CEO, Briggs told Buis that he saw Europe as a continued bloodline of growth. Buis felt that the company should be positioning for a post-recession expansion. As a result, Buis dictated out to cut receivables, inventories and reduce the headcount. These rude(a) targets would be a authentic challenge for Clayton SpA in Italy due to the tough local anaesthetic laws and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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