Case Study in Strategic Marketing

CASE STUDY: real estate WORLD real property gentleman is a upright-service real estate agency. The alinement employs a broker, a receptionist, a bookkeeper, and a rental administrator. solely sales agents are autarkic contractors who are paid on commission. The keep company (broker) earns 1% of every sales. Real estate commissions clean 6% of selling determine. Therefore, 5% of the selling price goes to the separate sales agents, not the company. In addition, the company generates income by means of a residential cleaning service. stand up year, the company earned $25,000 through the cleaning service. Last year, agents in the company sell a total of $10million in mercantile real estate and sold an mediocre of five residential transactions to each ace calendar month with an average transaction price of $500,000. attribute forethought is labor intensifier and requires a regular administrator. It is unwieldy to manage spot for absentee owners. However, the company generated nearly $5,000 per month in residential rental fees and another(prenominal) $10,000 per month in full-blooded commercial-grade prop centering contracts. The commercial property management required sub-contracting of cleaning, maintenance and grace services that averaged $5,000 per month. level 1: Qualitative Questions 1. How would you define or identify the companys Strategic Business Units (SBUs)?

Answers volition part: residential sales, commercial sales, residential rentals, commercial property management, and cleaning service. 2. utilize revenues generated and authority for growth as devil variables, prepare a BCG matrix for Realty World. Answers will vary based on the light/projections for potential growth. Students should be inclined(p) to defend or remain firm why they placed an SBU in the chosen quadrant. 3. anticipate that Realty World is located in your city, develop a arise analysis for Realty World using actual news program sources. Level 2: quantifiable Questions 1. Calculate revenues generated for each of the...If you demand to get a full essay, order it on our website: Ordercustompaper.com

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